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Timing release schedules to maximize publicity
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Two or three times each year, Macintosh enthusiasts go nuts over Apple's new product launches, and the company rides a wave of publicity from the resulting media attention. Open source projects would do well to study how Apple orchestrates this, because publicity is the key to attracting new users -- and new users are the lifeblood of the development model.
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Mar 1, 2005 11:48 AM |
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