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Mozilla Foundation wants you to make a Firefox advertisement

The Mozilla Foundation is now accepting advertisement submissions from the …

The Mozilla Foundation has initiated phase two of its user-created advertising campaign. When Firefox 1.5 was released last month, the Mozilla Foundation started a contest, promising nifty prizes to the Firefox users that submit the best homemade 30-second Firefox advertisements. In addition to the advertising contest, the Firefox Flicks campaign also promised Amazon.com gift certificates and cool Firefox swag from the Mozilla store to users and developers that submit the most creative testimonial videos. The Mozilla foundation invites enthusiasts to participate:

Last year at Spread Firefox we launched community marketing into the mainstream with written testimonials. This year we're taking it "live" with video testimonials and ads. From the casual user to the creative professional, Firefox Flicks is your opportunity to speak out for Firefox and express yourself in front of a worldwide audience.

The short testimonial videos are reminiscent of Apple's switch campaign, and they feature individual users talking about why they like Firefox. After receiving several dozen submissions from participants in over 20 different countries, the Mozilla Foundation has closed the testimonial contest, and made the videos available for viewing on the Internet.

The advertising competition is now up and running, and participants can submit videos at the SpreadFirefox web site. The advertisements will be asessed by an impressive panel of judges, which includes Six Feet Under actor Freedy Rodriguez, Charlie's Angels director Joseph Nichol, and Boiler Room writer Ben Younger. The best of the advertisements will be broadcast on national television for a large audience.

Firefox, which has about 11 percent of the global browser market, is the second most popular browser after Microsoft's Internet Explorer. The popularity of Firefox is largely the result of an enormous grassroots marketing campaign spearheaded by SpreadFirefox, a web site maintained by Firefox fans that managed to raise enough money to pay for Firefox newspaper advertisements last year.

Channel Ars Technica