Sub-$80 BOM cost and production ready - Starfish cuts cost and development time for volume deployment
Campbell, CA (April 21, 2004) - Equator Technologies, Inc., a leading provider of high-performance, programmable and power-efficient system-on-a-chip (SoC) processors for video streaming and image processing applications, today announced the immediate availability of Starfish™ - a new embedded hardware platform designed for rapid deployment of low-cost and Linux-based, multi-format video-over-IP appliances.
Target applications for the multi-format Starfish hardware platform include: IP set top boxes, video streaming appliances, digital media players, personal video recorders (PVR) with extra long recording, DVD jukeboxes and digital media adaptor products for sharing media between PCs and TVs.
The Starfish hardware platform features a low-cost, single BSP™-15 processor chip that handles all system and media functions. Equator’s BSP-15 SoC processor runs Linux and system software natively while delivering high-performance audio and video processing. The BSP-15’s advanced processor architecture, strong optimizing compilers and on-chip MMU support full-featured Linux with memory protection, making multi-threaded complex application software more robust.
The BSP-15 is 100 percent C/C++ programmable, providing adopters of the Starfish reference design low development cost and fast time-to-market with advanced functions. Linux-based audio/video applications can be ported to Starfish quickly using Equator’s gcc-compatible compiler tools. Starfish’s key advantage is Equator’s signature multi-format video support, providing digital media appliance support for the industry’s widest selection of audio and video formats, including certified Microsoft Windows Media 9 Series at Main Profile.
“With the Starfish hardware platform, we spared no effort to reduce our customers’ overall system cost to drive consumer adoption and volume production. The result is a compelling platform for rapid-deployment, market-leading, multi-format video over IP appliances,” said Frans Sijstermans, vice president of engineering at Equator. “We finalized the hardware design with our manufacturing partner to reduce the ultimate BOM cost and established relationships with our manufacturing partners to pass on all the savings to our customers. With Linux on board, our customers can reduce software cost, as well as reducing their development time by taking advantage of the abundance of Linux applications that are available.”
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The Starfish hardware platform, which is fully supported by the company’s iMMediaTools® software development toolkit, is available immediately from Equator Technologies, Inc.
About Equator Technologies
Equator Technologies is a provider of high-performance, programmable and power-efficient system-on-a-chip (SoC) processors for video streaming and image processing applications. Equator offers its proprietary BSP family of chips, iMMediaTools® software development toolkit, media libraries and reference platforms to more than 100 customers worldwide. Equator’s video-centric SoC solutions are available for digital media, digital video communications and video security and surveillance applications. Founded in 1996, Equator is a privately held company headquartered in Campbell, California, with additional offices worldwide. More information about Equator is available online at http://www.equator.com.
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