Mozilla's Do Not Track header gaining ad industry support

Posted by Scott_Ruecker on Apr 1, 2011 2:53 AM EDT
ars technica; By Ryan Paul
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One of the new features that Mozilla introduced in Firefox 4 is a Do Not Track (DNT) setting. When the user enables the DNT option in the browser's preference dialog, Firefox will transmit a custom header in HTTP requests that will inform servers that the user wants to opt out of Internet tracking. The concept has obvious merit because it provides a simpler, more predictable, and more consistent approach than the cookie-based mechanisms that are currently used today to signify opt-out status.

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