Adventures in Self-Publishing: The Electric Kool-Aid Book Promotion Test

Posted by Andy_Updegrove on May 5, 2012 2:30 AM EDT Standards Blog; By Andy Updegrove
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It’s been awhile since I last provided an update on my adventures in book self-publishing, but that doesn’t mean that I haven’t been busy. Quite the contrary – I’ve been as busy as ever. That said, the questions for me are the same as for you: where exactly have I been, and where should I go next?

The reason for such uncertainty is this: what I’ve found is that trying to self-promote a book is the ultimate exercise in pushing a string: no matter how much effort you put into it, your ability to achieve the desired result is extremely slight. Matter of fact, your ability to do more is, in all likelihood, close to nil.

But what the hey....the Webscape continues to evolve rapidly, and there’s no substitute for trying things out yourself and seeing what works best. So here’s a quick recap of what I’ve tried, what’s worked, what hasn’t, and what I plan to try next.

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