Is Bing biased against Ubuntu?

Posted by distrorank on Mar 29, 2013 1:54 PM EDT
DistroRank; By ion
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As many of you know, part of my popularity analysis of GNU/Linux distributions includes search engine results. One thing I immediately noticed when I started analyzing the data was how fewer results Bing has compared to Google specifically for the term "Ubuntu Linux". At first, I thought that perhaps Bing simply hasn't indexed as much as Google and it will catch up. But over several ranking periods now, Bing is still, in my opinion, unusually low in "Ubuntu Linux" results.

So I did a quick and dirty experiment: Opening two browser tabs side-by-side, I searched for 4 distros - 3 GNU/Linux and 1 BSD - on both Google and Bing. The numbers were all within a simiar percentage, except for "Ubuntu Linux", for which Bing reports 95% fewer results than Google.

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