IBM's New Linux Strategy Pushes Solution Sets
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In keeping with its On Demand model, IBM is positioning itself as a problem-solver for customers, even if that means installing other companies' products. After six months and some 300 customer engagements, trying out a new sales and services approach that concentrates on industry-specific solution sets, IBM has decided to realign its global Linux-related sales and marketing teams around this model. The Linux teams are now concentrating on selling and marketing 17 solution sets that address IT and customer business problems, rather than focusing on selling specific products.
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