Eveready gets the power of Red (Hat)
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The ‘Give me Red’ advertisement campaign emphasises the brand recall that Eveready has in India. For its mission-critical ERP too, the company chose a ‘Red’ platform—Linux server software from Red Hat. The need to integrate and streamline processes was the reason for moving from a solution developed in-house. Eveready has nine factories, 14 sales offices and 44 godowns, and the requirement was to connect all these to the company’s headquarters.
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