The Intention Economy

Posted by ralph on Mar 8, 2006 4:49 PM EDT
Linux Journal; By Doc Searls
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Is"The Attention Economy" just another way for advertisers to skewer eyeballs? And why build an economy around Attention, when Intention is where the money comes from?

The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them.

The Intention Economy is about buyers finding sellers, not sellers finding (or "capturing") buyers.

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