Why are privacy and advertising strange bedfellows?
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In A Race to the Bottom: Privacy Ranking of Internet Service Companies,Privacy International spray-paints the façades of landmark companies that line today's Main Street on the Web. The painted colors are assessments of each company's performance on privacy issues. Though the rankings are colorful, what they say isn't pretty. Nobody in the"interim rankings" (.pdf) gets the top (green) mark for"Privacy-friendly and privacy enhancing". The bottom (black) mark, for"Comprehensive consumer surveillance& entrenched hostility to privacy", goes to just one company: Google.
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