Open-source mechanics: Marketing through community segmentation

Posted by Sander_Marechal on Oct 1, 2007 10:31 AM EDT
CNet Blogs; By Matt Asay
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Hal Steger and Alberto Onetti - both of mobile open-source leader Funambol - discuss open-source marketing in the Enterprise Open Source Journal. Well worth a read, especially for those who persist in believing that open source succeeds in the absence of good marketing. In fact, real commercial success in open source comes as a direct result of savvy marketing.

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