Avangate, premiere supporter of 2007 ESWC

Avangate is happy to announce its participation at European Software Conference ESWC - Germany 2007 and greets the European ISV community.

Avangate BV, full service eCommerce provider for electronic software distribution and reseller management announces sponsorship of the 7^th annual European Software Conference (ESWC). The 2007 edition takes place between 3^rd and 4^th, November at the Marriott Hotel in Cologne, Germany where Avangate team comes to speak about how to make money from selling software.

"Software vendors need loyal partners who provide solutions that keep them ahead of competition and help them increase revenues. At Avangate we do more than this, we create business perspectives for our clients and back this up with need-tailored, strong and flexible tools," says Laurentiu Ghenciu, Sales Manager, Avangate. "We come to ESWC to present software vendors the opportunities they could take to have more sales and more profits," adds Laurentiu.

Avangate solution is a mature business option for software vendors, featuring a reliable eCommerce platform for processing online payments and integrating the best tools to manage distribution network, increasing conversion rates from visitors to buyers, analyzing sales performance through varied reports or promoting products with web marketing and PR tools.
More on features, benefits, developments is available on the official website www.avangate.com.

Avangate team is present at ESWC in three key discussion panels on web marketing, sales and marketing strategy, and business planning.

• On Saturday, Adriana Iordan, Web Marketing Manager at Avangate, will answer if "it is time for a revolution in marketing" and will expand on this issue with lots of tips and tricks, practicalities and theory as well.
• On Sunday, Laurentiu Ghenciu, second time at ESWC event, will share ideas on "how to make ISV business more effective" and will give suggestions on how to make ideas come true.
• The same day, Cristian Badea, CIO Avangate, will enlarge upon "the role of Internet in being a successful ISV".

Details on each panel schedule are available at www.avangate.com/eswc2007.

The ESWC event is each year a perfect opportunity for software professionals and service providers to meet and share valuable business knowledge. More information can be found at www.euroconference.org.

About Avangate B.V.
Avangate B.V. provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the myAvangate reseller management program specifically designed for software sales.

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