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How Web 2.0 evangelists make the Microsoft monopoly stronger
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One IT Manager, bemoaning his lot to me, recently compared the rise of Web 2.0 enthusiasts to the problem the Police has with Freemasons. The blog and wiki evangelists within are not as secretive, of course, but they're equally cult-like: speaking their own language, and using the populist rhetoric of "empowerment" for relentless self-advancement. Now Microsoft is turning this mood music to its competitive advantage.
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Nov 30, 2007 7:23 AM |
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