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I accept fully that many sites, including some I run, need advertising to operate. My Wi-Fi Networking News site has Flash ads on it right now, for instance. But I am, unfortunately, finding that Flash ads are now often highly intrusive even on sites I trust. They cycle endlessly. They use visual effects to knock my eyeballs on the floor. They play audio without my permission (even more annoying when I'm already playing music in iTunes or using voice over IP via iChat AV or Skype).
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