How 10 famous tech products got their names

Posted by Scott_Ruecker on Nov 13, 2008 4:03 AM
By Computerworld
Mail this story
Web version

Coming up with a great technology product or service is only half the battle these days. Creating a name for said product that is at once cool but not too cool or exclusionary, marketable to both early adopters and a broader audience, and, of course, isn't already in use and protected by various trademarks and copyright laws is difficult--to say the least. The makers of these 10 tech products--the iPod, BlackBerry, Firefox, Twitter, Windows 7, ThinkPad, Android, Wikipedia, Mac OS X and the "Big Cats," and Red Hat Linux--all have displayed certain amounts marketing savvy, common sense and fun-loving spirit in settling on their products' names. Here are the intriguing, surprising and sometimes predictable accounts of their creation.

Full Story

Printed at http://lxer.com/module/newswire/view/112010/index.html