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Mark Graham's promotional products business had hit a ceiling – it couldn't push enough paper to keep up to speed with the nearly 100 suppliers it relied on for day-to-day business operations. Just a couple of years into launching Rightsleeve.com with no venture capital assistance, Graham knew he had to find ways to deal with more information, but for a low cost. The budding entrepreneur recognized the promotional products industry essentially used low-tech tools. It had been around for almost a century and the companies in this space were entrenched in some conventional habits.
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