Startup Stumbles into Cash

Posted by Scott_Ruecker on May 17, 2006 3:00 AM
By Red Herring
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San Francisco-based StumbleUpon, which has four employees, makes a recommendation engine. When its users don’t want to trust places like a search engine, Google News, or Boing Boing to surprise them with fun and interesting sites, they ask the free service to throw something new their way. Then the company incorporates feedback to better deduce appropriate fits for each user.

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