Adventures in Self-Publishing: Establishing a Web Presence (Part II)

Setting up the pages discussed below is well within the abilities of most authors, even if you don’t consider yourself to be very tech-savvy.  But as a client of mine often observes in similar settings, “Says easy, does hard.” That’s particularly true when it comes to Web-based promotion, because you should not – must not – assume that if you simply build it, that they will come.

In fact, unless you constantly add content to the sites and pages you create and do the other things it takes to drive traffic to them, no one will even know they are there. If you’re not willing to take the time to do that, there’s no point in spending a lot of effort on your Web pages in the first place. Or for writing a book for sale, either.

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