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"Public Relations" is one of those funny phrases that has very little to do with what it really means. At sixty thousand feet, it's about influencing opinion, which (at that altitude) doesn't sound all that bad. But when it gets down into the bushes, it starts to become a bit less innocuous, and more unsavory.
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For example, when you watch a political ad and listen to a smarmy voice malign another politician, you know exactly what's going on, and it's not pretty. Still, at least you have your radar spinning, and can take the statements for what they're worth, which is not expected to be much. But how about messages that are delivered in sheep's clothing, in other contexts, where you don't expect to be listening to a paid political announcement, and therefore won't necessarily recognize what you're listening to for what it is? Here's where the fun comes in (I use the word "fun" in the darkest and most cynical fashion), because in order for messaging to be effective, it must be consistent. And if it is consistent, it can be spotted.
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