Why Negative Advertising Backfires
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| Author | Content |
|---|---|
| Bob_Robertson Mar 17, 2007 12:10 PM EDT |
This is a very good example of how negative advertising backfires. Another good example was when some reporter asked George Bush 1 how he could agree to run for vice president with Reagan, when GB1 had previously called Reagan's proposed economic policies "Voodoo Economics". ...Trouble is, I don't recall what his answer was. Maybe, if no one had _remembered_ these Sun negative ads, maybe Dell would have conveniently forgotten them too. Hmmm.... |
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