Mailing the story:

Ubuntu: when Linux ideology meets business

Profiting from Linux doesn't involve an obvious winning formula. There are as many different business models as there are distributions, and you seldom find much overlap between those that are working. Instead, you find something more like the world of medieval patronage. It's a place where the great distribution families fight for favour, sponsoring masked balls and conferences, while trying to attract geek heroes to work under their flags.
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