Mailing the story:

Free software has a history of creating and supporting cults of personality. Since it is a widespread human phenomenon, it is easy to understand how this happens. It is, however, unhelpful and destructive and we really ought to actively discourage it, starting by putting aside the current cults.

The most recent, though certainly not the only example, of this retrograde behavior was seen when Linus Torvalds started posting on Google+ about his recent sampling of various Free software desktop options.