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Page through a major newspaper (remember newspapers?) today and you’re likely to run into two enormous ads, one by Google and one by AOL. Leaving aside the irony of Google advertising in a form of media that it has almost competed out of existence, there’s something potentially transformative going on here that’s worth exploring.
What both companies are pushing is display advertising. Google, because it wants to lessen its dependence on the increasingly competitive search ad business, and AOL because AOL has been in serious trouble since, well, forever. It’s probably also a clever effort on AOL’s part to ride the coat tails of Google’s big investment advertising – which also includes an enormous electronic touch screen display in Times Square in New York.
So why would I call these campaigns potentially transformative?
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