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One of the more difficult issues the author of a self-published book faces is whether to pay others to help promote their book. Is it money well spent, or just dollars down the loo?
Broadly speaking, such services fall into three categories: creating sales materials (postcards, posters, press releases), reaching out to influencers (reviewers, bloggers and interviewers) and direct selling (via mailings, social media and advertising). Most print on demand (POD) publishers offer at least the first, some provide the second, and a few may provide some of the third.
Assistance with sales collateral such as postcards, posters and the like makes sense, if you actually intend to use them. But what of the other services, which tend to be very expensive? Are they worth it or not?
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