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Ten years ago, Nick Carr said IT doesn't matter -- sort of.
The jarring headline of Carr's May 2003 article, "IT Doesn't Matter," is what many people remember, and it tends to overshadow his more thought-provoking thesis: that companies have overestimated the strategic value of IT, which is becoming ubiquitous and therefore diminishing as a source of competitive differentiation.
"The opportunities for gaining IT-based advantages are already dwindling," Carr wrote in the Harvard Business Review article. "Best practices are now quickly built into software or otherwise replicated. And as for IT-spurred industry transformations, most of the ones that are going to happen have likely already happened or are in the process of happening."
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