Lulu CEO on the invention of the self-publishing business
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Lulu.com helped define modern publish-on-demand services. In my mind, they did define them; I remember printing my first photobook and sending it to Lulu to be sent back, spiral-bound. I was amazed. I had essentially put together a small markup language (DSL, or Domain Specific Language, even), processed it through a Scheme script, and spit out LaTeX that produced reasonably pretty pages that could be converted to PDF and submitted for publication. I think I bought two copies.
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