It’s Kind of Cheesy Being Green
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... an interesting example of how sometimes very subtle product decisions in technology influence the way culture works. Apple uses a soothing, on-brand blue for messages in its own texting platform, and a green akin to that of the Android robot logo for people tweeting from outside its ecosystem (as people have pointed out on Twitter, iPhone texts were default green in days before iMessage—but it was shaded and more pleasant to the eye; somewhere along the line things got flat and mean).
There are all sorts of reasons for them to use different colors. (iMessage texts are seen as data, not charged on a per-text basis, and so the different colors allow people to register how much a given conversation will cost—useful!). However, one result of that decision is that a goofy class war is playing out over digital bubble colors. Their decision has observable social consequences.
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