What Is "Surveillance Capitalism?" And How Did It Hijack the Internet?
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Shoshana Zuboff's new book The Age of Surveillance Capitalism goes into gory details of how companies collect, use, buy and sell your data for profit, often without consent or even the consumer knowing it was happening, until disasters reveal some of the dark underbelly—like the Cambridge Analytica scandal. But, I’m a marketer, so I will focus on the subset of “surveillance marketing”—also known as “digital marketing”—where companies profit off of you, because they are set up to do so.
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