Why Modern Marketing Loves Open Source
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For Modern Marketeers the Open Source Movement provides some great lessons in the power of online communities. It may all sound like a geeky cult but open source is actually a way of working that involves huge, web-based collaborations among far-flung individuals and a shared, or open, approach to intellectual property rights. Instead of maintaining a tight grip on any findings resulting from a project, open sourcers share new knowledge in a central bank of information (often programming code) that anyone else can access and use for free, albeit within a set of usage criteria.
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