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In 1980, Microsoft was a small software vendor that had built its business primarily on downsizing computer languages created for mainframes to a point where they could be used to program the desktop computers that were then coming to market. In that year, its total revenues were $7,520,720, and BASIC, its first product, was still its most successful. In contrast, Apple computer had sales of $100 million in the same year, and launched the largest public offering since the Ford Motor Company had itself gone public in 1956. And ten years later? What a difference a decade can make.
This chapter tells how Microsoft transormed itself from a small company selling programming languages into most of what we know it as today - and along the way, locked in the office productivity application marketplace for 15 years to come.
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