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How to Convert Your Facebook Superfans Into Brand Ambassadors

Posted by tracyanne on · 4 comments
WebWorkerDaily; By Aliza Sherman
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Last week, I explored the birth of the “superfan” in social media, drawing from the superfan concept at sporting events and pointing out some fan qualities that my company has observed on our clients’ Facebook Pages. This week, I’m going to discuss how to harness the passion of the superfan in order to convert them into an ambassador for your brand.

[Not Linux, but I think there is some interesting insights into how Linux is and can be better (for want of a better word) Marketed - Tracy]

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Comments (4)

Old News

This is old news I did not even bother reading the story!
That's what I love about the Linux Community... The negativity.
Also, the story is not "news" just a "how to" article. Which makes me think the original poster is a bot, not a real person. The bot posts a few generic comments - "Cool article, I will visit this author again." etc., just to be established as a legitimate user, and then hits you with the spam.

how would you apply this to linux and free software?

how is this useful for linux or free software projects, which often don't have an organization that manages promotions or other related events where brand ambassadors would be helpful?

anyone active in a community is either considered a member already or can become a member. debian, ubuntu, foresight and others already have a model like that. sure, many projects could learn to recognize contributors other than developers, but that's just one issue.

what is missing in the article is more suggestions on what such ambassadors could actually do, and how a free software project can recognize ambassadors beyond listing them as members of their community. most communities do not have the kind of financial backing that would allow them to support ambassadors with presents and some communities would even frown at such a practice because it could hardly be fair to all contributors.

tracy, which insight is it specifically that you gained from this article, that you didn't have before?

greetings, eMBee.

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