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I have seen my fair share of attempts at getting Linux into the mainstream, but the latest marketing ploy nearly raced right by me. What makes this so unique, so different is that this is an endeavor that is set to promote Linux as a concept, a collective mission even.
The idea is a simple one: a marketing team works to ensure that the word gets out about Linux in the form of a sponsored a racecar that’s set to participate in the US-based Indianapolis 500 event. This means that the alternative to Windows, known collectively as "Linux," will be pushed out into new audiences like never before. It's not so much the amount of coverage this is receiving, but it’s the fact that Linux has already made an appearance in an article by SpeedTV (the US cable channel) and is just getting warmed up.
This is the first article from Matt Hartley that didn't have me scratching my head as to why the article was written.
He has some great ideas for promoting the idea as well.
Quoting:How I Would Have Done This Differently. First off, I have seen nothing in the social media outside of the blogosphere. There should be a MySpace page, YouTube video highlights and interviews, Twitter page with tinyurl-linked progress reports and most of all - put that very cool image of the race car clearly into Creative Commons so we can use it in reporting on this story.
By doing all of the above, you ensure maximum coverage for a minimum dollar amount.
Yes. And interviews and Youtube postings would make good linkbait too.
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He has some great ideas for promoting the idea as well.
This must be his diamond in the rough.