Advanced

Why Negative Advertising Backfires

Story: A reason why Dell probably won't pre-load OpenOfficeTotal Replies: 0
Author Content
Bob_Robertson

Mar 17, 2007
12:10 PM EDT 		This is a very good example of how negative advertising backfires.

Another good example was when some reporter asked George Bush 1 how he could agree to run for vice president with Reagan, when GB1 had previously called Reagan's proposed economic policies "Voodoo Economics".

...Trouble is, I don't recall what his answer was.

Maybe, if no one had _remembered_ these Sun negative ads, maybe Dell would have conveniently forgotten them too. Hmmm....

Post a reply to this thread:

A free account is needed to post. Write your comment here first: your text is kept in this browser while you sign up or log in, and is waiting for you when you come back.

Your message:
|||||
10
Markdown: **bold**, *italic*, [text](https://link), - lists, > quotes, $x^2$ for math. Formatting help

Sign up and post (it is free)  or  Log in and post