Mailing the story:
Microsoft Needs to Learn It's About Innovation, Not Names
According to a recent TechCrunch article, Microsoft is planning to rename its Live Search product, Kumar, which means cloud or spider in Japanese. What Microsoft needs to learn, and what the Get a Mac ads have captured so well, is that it's not about PR or branding or the name of the products, it's about the products behind the brand. Until they learn that, they are just going to wallow in corporate mediocrity and be subjected to well-deserved ridicule.