Mailing the story:

Most open source developers like to think about the quality of the software they build, but the quality of the documentation is often forgotten. Nobody talks about how great a project’s docs are, and yet documentation has a direct impact on your project’s success. Without good documentation, people either do not use your project, or they do not enjoy using it. Happy users are the ones who spread the news about your project – which they do only after they understand how it works, which they learn from the software’s documentation.