Mailing the story:

Stealth marketing: Microsoft paying YouTubers for Xbox One mentions

  • ars technica; By Kyle Orland (Posted by on EDT)
  • Story Type: Editorial; Groups: Microsoft
The line between traditional, paid advertising and organic editorial content on the Internet can sometimes be hazy. A recent stealth promotional campaign between Microsoft and Machinima highlights just how hazy that line has become, and how behind-the-scenes payments can drive ostensibly independent opinion-mongering on by users on services like YouTube.
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