Mailing the story:
Why you should avoid vanity metrics and measure what matters
Metrics. Measures. How high? How low? How fast? How slow? Ever since the dawn of humankind, we've had an innate and insatiable desire to measure and compare. We started with the Egyptian cubit and the Mediterranean traders' grain in the 3rd millennium BC. Today we have clicks per second, likes, app downloads, stars, and a zillion other ways to measure what we do.
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