Mailing the story:

Today, really smart but non-tech-savvy business types are founding companies that either sell open source software or make heavy use of it, or both. The interesting part is that, in many cases, these smart guys seem to be trying to hide the fact that they are not well-versed in the technicalities and usage of the very open source software they're selling. Why hide it? Surely the "open source community" has matured enough to appreciate and welcome those who want to promote FOSS without crucifying them because they aren't hackers.