Mailing the story:

Xara gives Adobe a run for its money

  • News&Observer; By Paul Gilster (Posted by on CST)
  • Story Type: News Story
Because I like small, gutsy companies that are willing to take on the big guys, a graphics outfit Xara caught my eye....But it goes toe to toe against Adobe Illustrator, the $500 heavyweight widely considered a standard. You compete against industry titans on two obvious levels, one of them being price. Xara Xtreme sells for $79 yet offers composition and editing tools that stand out in the rapidly growing vector graphics field. And if low price can improve its market share, Xara is getting more aggressive still with the announcement that it will convert its products to an open source format and make them freely available to Linux developers (a Mac OS X version also looms).
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