Mailing the story:
Microsoft tips for pitching to Linux geeks
Sometimes something appears that makes you scratch your head so much that you fear that you may inflict a self-imposed scalping, such was the dandruff clearing delusion caused by this site: http://www.linuxpersonas.com. In my opinion I think the way to beat a competing operating system is to make a technically superior one that is easier to use and more secure. As the market share leader I would assume that this would be par for the course.