Mailing the story:
Installing Debian Etch From A Windows System With "Debian-Installer Loader"
Debian-Installer Loader is a Debian Etch installer for Windows which adds an entry to the boot menu that allows you to start the Debian installation. Unlike the Ubuntu installation with Wubi, real Debian partitions are created during the installation. In the end, you have a dual-boot system (Windows/Debian).