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Ok, let's get past the buzz word "optimization". It seems like just a ton of goods and services have been sold over the years, that have promised to "optimize" this or that. Working with "optimization" is like working with "synergy". It's not that the words or concepts are bad or ineffective; it's just that the terms have been overused (Anybody remember your "Inner Child"?). Let's remember that Andrew King's 2003 book Speed Up Your Site "kicked ass" back in the day and that its subtitle is "Web Site Optimization". Does lightning strike twice in the same spot? There's one way to find out. Read on.
Oh gosh. This could be trouble. Get what the Foreword says (written by Jim Sterne) about the book, "...brings together the science, the art, and the business of Internet marketing in a complete way..." Yowza! That's a wide scope. If you're looking for a book about how to make your web pages load faster or how to add really cool JavaScript effects, maybe this isn't the book for you. The book refers to a website as an "online investment". This isn't your little family website where you get to share your photos of your summer vacation. Website Optimization is a book that makes a business case for a company's web presence and how best to use the web as a profit generating tool.
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