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I suppose this would be a better, or at least a more contextually relevant review, if it were a video on YouTube instead of in text on my blog. Alas, my face and voice wouldn't do either YouTube, this book, or this review justice, so you'll have to read it instead of watching it. Also, since Lastufka and Dean chose to write a book and not produce a short movie, posting a blog is a good way to respond.
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The blurb on the back of the book lists Lastufka as "one of the Top 100 Most Subscribed Comedians on YouTube" and bills Dean as the director of the film "D.I.Y or DIE: How To Survive as an Independent Artist". I figured the book would be all about the art of YouTube and contain little or nothing about the technique or technology involved. Of course, what can you really learn about a book just from reading the back cover? I pressed on.
As the subtitle states, this is a book not only about using YouTube, but about self-promotion (self-promotion isn't a bad thing...why do you think I write a blog?). Again, quoting from the back cover, "Want to make a splash on YouTube? Even go viral? You've come to the right place." To go into a bit more depth, the Why You Should Buy This Book section of the Preface says that this book won't promise to make you rich and famous. It promises not to lie (which always makes me suspicious), but does promise that, if you're smart (the definition of being smart anyone who buys this book) and talented (the definition of being talented is being attracted to this book), and have some good ideas (no definition was offered by the authors for this part), you'll be able to use this book as a guide to making quality work and having that work actually viewed. Full Story |
