The cross-platform option: Developing Web applications for smartphones
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Fred Grott, a programmer who specializes in smartphone applications, has two models for his business: He can write specialized applications in native code that take advantage of all of the features of a specific smartphone, or he can write a Web application that works in the Web browsers of all of the top devices. "Guess which one of those business models [needs] $15K in seed capital and [which] one is in the $250,000 range?" he asks. Given the economics, Grott's choice is simple. Take a standard Web application, add a bit of logic that tests the type of Web browser and then send back slightly customized versions formatted to the screens of smaller handsets.
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