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Microsoft's Biggest Problem: Too Many Brands
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Take a look at this letter from a Microsoft Corporate VP to the company's partners, and you'll see the biggest problem facing Microsoft isn't rivals nor open source. Instead, Microsoft's own marketing and branding has created too many product names and variants for partners to master. Here's the complete Microsoft letter, posted on The VAR Guy.
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Take a look at this letter from a Microsoft Corporate VP to the company's partners, and you'll see the biggest problem facing Microsoft isn't rivals nor open source. Instead, Microsoft's own marketing and branding has created too many product names and variants for partners to master. Here's the complete Microsoft letter, posted on The VAR Guy. Full Story |
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techiem2 |
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Jan 30, 2009 8:43 AM |
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