Microsoft's Biggest Problem: Too Many Brands

Posted by thevarguy on Jan 30, 2009 2:27 AM EDT
The VAR Guy		Mail this story
Print this story

Take a look at this letter from a Microsoft Corporate VP to the company's partners, and you'll see the biggest problem facing Microsoft isn't rivals nor open source. Instead, Microsoft's own marketing and branding has created too many product names and variants for partners to master. Here's the complete Microsoft letter, posted on The VAR Guy.

Take a look at this letter from a Microsoft Corporate VP to the company's partners, and you'll see the biggest problem facing Microsoft isn't rivals nor open source. Instead, Microsoft's own marketing and branding has created too many product names and variants for partners to master. Here's the complete Microsoft letter, posted on The VAR Guy.

Full Story

  Nav
» Read more about: Groups: Microsoft; Story Type: News Story

« Return to the newswire homepage

Subject Topic Starter Replies Views Last Post
lol techiem2 3 1,081 Jan 30, 2009 9:43 AM

You cannot post until you login.