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Microsoft's Biggest Problem: Too Many Brands

Posted by thevarguy on · 4 comments
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Take a look at this letter from a Microsoft Corporate VP to the company's partners, and you'll see the biggest problem facing Microsoft isn't rivals nor open source. Instead, Microsoft's own marketing and branding has created too many product names and variants for partners to master. Here's the complete Microsoft letter, posted on The VAR Guy.

Take a look at this letter from a Microsoft Corporate VP to the company's partners, and you'll see the biggest problem facing Microsoft isn't rivals nor open source. Instead, Microsoft's own marketing and branding has created too many product names and variants for partners to master. Here's the complete Microsoft letter, posted on The VAR Guy.

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Comments (4)

"Help your customers save lots of money by upgrading everything!" Good stuff.
It's hilarious. Anyway, surely Microsoft's biggest problem is they produce bloaty, unreliable, closed, overpriced software?
Want to know the source of Microsoft's problems? They have people in high positions who write things like this

Quoting:Ensure you and your customers are using Windows Vista to run their businesses in an operating environment that lowers deployment, energy, and maintenance costs. A tremendous side benefit is the increased productivity of their workforce.


Seriously. Seriously. Seriously.

Do they think their customers are that dumb?

* Scratching head *
Their customers ARE that dumb, or they wouldn't be customers of theirs in the first place. :P

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