New Tab Page: Proposed design principles and prototype
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Every time you open a new tab, you are opening it to go somewhere. Sometimes it’s to do a search. Sometimes it’s to type in a new URL. Sometimes it’s to check an address you just selected. The only thing you are guaranteed to not want is a blank page. From the feedback from the last two rounds of new tab concepts, we know that the page needs to load instantly (even a small wait breaks user experience); that it shouldn’t be visually distracting; and that it should be a launch point into your daily activities.
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