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This book is marketed to everyone who uses or wants to use twitter with an eye on being popular, either personally or professionally. I don't mean that in a frivolous way. Twitter has become an important tool for self-promotion of individuals and businesses. OK, I doubt that Bill Gates worries that the number of followers he has in any way affects Microsoft's profit margin (actually, I can't find the "real" Bill Gates on twitter, but there are a number of "parody" profiles with his name on them), however there are a number of "big bananas" on Twitter who tweet regularly for more than just a lark (if you'll pardon the "bird" metaphor).
According to twitterholic, the top 20 twitter users include Barack Obama (number 1.), DowningStreet (number 2.), The Onion (number 6.), Guy Kawasaki (number 12.), and ESPN Headlines (number 15.). Adam Ostrow (alias @mashable), states that twitter saw a massive 752 percent growth in 2008 with no end in sight. All this would seem to indicate that twitter is "where the cool kids hang out". Reason enough to at least consider O'Reilly's and Milstein's book if you want to know more about twitter than just its name.
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