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I think this bundle (the book and DVD) was a limited offer and unfortunately, it's taken me just a bit too long get to my review to take advantage of the package. Nevertheless, the products are still available individually, and are both written and presented by Barrie North. But let's back up a bit.
Like a number of other Joomla books on the market, Prentice Hall's offering is tailored for the novice, but promises enough sophistication to take the reader up to at least a "quasi-professional" level. The Preface of the book states in part, that the reader isn't assumed to have any programming or even CSS experience. It's "easy to read" and "low on technical jargon", telling me that North wrote the book for the non-web designing business professional who wants to take advantage of CMS in general and Joomla in specific, to further their business purposes and goals.
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