Google Steps Into Another Market: GPS for Phones
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In a move that is likely to be seen as an attack on yet another industry, Google on Wednesday introduced a free navigation system for mobile phones that offers turn-by-turn directions. Analysts said that Google’s free service, if successful, could erode the sales of GPS navigation devices made by companies like Garmin and TomTom and of navigation services offered by cellphone carriers. “There’s no doubt that those guys are going to be disrupted,” said Greg Sterling, an analyst with Opus Research.
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